Blog

8 Best Online Booking Software for Brewery Tours

Breweries need an online booking system that offers:

Online booking engine widgets to enable bookings from your website.
Channel management to sell brewery and distillery tours on online travel agencies (OTAs) — platforms where travellers research activities and destinations.
Product management to create tour listings and set pricing and availability.
Resource management to track supplies and equipment for brewery tours.
Customer relationship tools like CRM, automated emails, and customer portals.
Back-office support with business intelligence reporting to identify top-performing products and sales channels.

Beyond these operational tools, it’s a plus if the software includes growth-focused features. For example, some booking platforms (like Bókun) offer built-in partner networks to connect with other businesses in the travel and leisure industry. You might also look for OTA partnerships, digital marketing tools, or business financing options.

We’ve compiled a list of the best online booking software for breweries so you can streamline reservations, attract more customers, and grow your business.

Best Online Booking Software for Brewery Tours

Bókun
Bookeo
Roverd
Xola
Peek Pro
Beyonk & BookingHound
TicketingHub
TripWorks

Each product review includes details on the brand, a list of features, pricing information, and links to customer review sites where you can learn more.

If you want to try Bókun, you can start our 14-day free trial — no credit card required!

1. Bókun

All-in-one online booking software for activity & experience providers

Bókun is an all-in-one online booking management system tailored for activity and travel experience providers, such as breweries, taprooms, and craft beverage businesses, to address their unique operational needs.

We’re part of the Tripadvisor family and backed by a vast network of resources to help our customers connect with more travellers seeking unique, authentic experiences. We also partner with leading OTAs, Viator and GetYourGuide, to win our customers a competitive edge and cost-saving perks when selling brewery tours across popular travel sites.

Our purpose-built platform incorporates features to support and streamline operations: booking management, online distribution, staff scheduling, resource management, customer relationship management, revenue reporting, and more. It’s highly customisable and scalable, so you can adapt Bókun to support your evolving needs and fuel continued growth.

Bókun is developed to suit all business sizes, and the features are intuitive so everybody (regardless of technical experience) can easily navigate and take advantage of our system’s complete feature set.

We prioritise affordability, so cost is never a barrier to entry: we charge the lowest booking fees among competitors, and our START plan packs in all of our core features so you don’t have to continually upgrade packages to access what you need.

You can get started in our platform for free with our 14-day trial (no credit card required!). We’ll also review our core features below so you can get a sneak peek at Bókun before starting.

Bókun’s Booking Management Module

Bókun provides all the tools to sell tours through your website and manage direct bookings. (If you don’t already have a website, we also offer a website builder.)

Our online booking engine widget is pre-built in Bókun websites and easily embeddable across all other website builders. Our visually elegant booking engine gives your site a modern look and feel and simplifies customers’ booking experiences. It prompts them step by step until checkout, preventing drop-offs and allowing customers to reserve time slots and confirm bookings in one fell swoop.

We also integrate with various online payment processing systems — Apple Pay, Google Pay, PayPal, Worldpay, Braintree, Raypd, Klarna, and more — so you can provide customers with several secure payment methods.

You can read more about these tools in our guides here:

Bókun’s central calendar is your hub for booking management. This calendar aggregates reservations from all the sites and partners you sell through so you can effortlessly see a holistic view of bookings.

Then, this calendar automates availability management — feeding real-time availability back to connected sites to avoid overbookings or selling beyond capacities.

Our calendar also has easy tools to modify bookings and assign staff to experiences.

In addition to our desktop app, we also provide apps for iOS and Android so you can access our platform and the booking calendar from mobile devices. Our mobile apps include Bókun’s ticket-scanning tools to support customer check-ins.

Bókun’s OTA Partnerships & Advanced Channel Management Module

Bókun also includes an advanced channel management tool and connections with countless OTAs. Not only Viator and GetYourGuide, but also prominent names like Trip.com, BeMyGuest, TourRadar, Headout, Tiqets, Civitatis, Klook, and more niche-specific OTAs.

We’re also a connectivity partner with Google Things to do, so you can enrol in their program and sell brewery tours on Google’s apps.

Our partnerships with Viator and GetYourGuide allow us to offer our customers the best API connection and improved visibility on these OTA platforms.

However, it’s worth noting that Viator also falls under the Tripadvisor umbrella, and our preferred partnership there unlocks a few exclusive benefits.

For example, your Bókun subscription earns you a number of free subscription checks every year (12, 24, or 48, depending on your package). Viator users can also one-click import products directly to Bókun and seamlessly sell those experiences on their brand websites.

Our Viator partnership also allows us to waive Bókun booking fees on Viator reservations, helping to reduce costs while growing your customer base.

You can add sales channels anytime through the Sales Tools feature, and we don’t limit the number of channels you can sell on.

You can read more about selling through OTAs in our guides below:

Bókun’s Marketplace

Bókun also includes a native reseller network — Marketplace — to help expand your reach beyond OTAs and support your continued growth.

Our Marketplace contains over 27K businesses in the travel and leisure industry, including:

Other activity and experience providers
Attractions, like theme parks and museums
Hotels, resorts, and other lodging providers, like BnBs
Car rental companies and private transportation services
Destination management companies (DMCs)
Travel agents
& more

As a Bókun subscriber, you’re automatically added to this network.

Our network makes it possible to connect with a wide variety of businesses and establish partnerships. Partnerships help you push ongoing growth, (consistently) sell out tours and experiences, and add new revenue streams.

Bókun provides partner and contract management tools to manage outreach and establish partnership terms. We also send notifications about contract renewals so you can stay on top of your distribution network strategically.

There are a few ways our customers leverage the Bókun Marketplace. You can:

Connect with resellers who will promote your brewery and taproom experiences to their customer base and win bookings for you. You earn more tour reservations; resellers earn commissions.
Partner with suppliers and resell their experiences or travel services to earn commission. This is a nice way to add revenue streams when you’re booking out tours and pushing growth.
Create packages with partners. You could partner with another experience provider, like a winery, to offer travellers an all-day experience, or a local hotel or shuttle service to offer more comprehensive travel packages.

Check out some of our client stories below to see our customers’ success in Marketplace:

Bókun’s Product & Resource Management Module

Bókun’s Experiences tab houses all of the tools to manage products, pricing, availability, and supplies for tours. You can:

1. Create separate listings for each brewery tour & experience to highlight your offerings.

You can add titles, descriptions, itineraries, images and media from past tours, and things to know for the day-of experience. You can also offer add-ons for customers to purchase for their visit; this is a way for many brands to plug merch, like branded tees, pint glasses, growlers, bottle openers, stickers, and more.

As a Tripadvisor partner, you can link sites and feed tour reviews between Tripadvisor and your website.

2. Set prices for your tours and experiences.

You can charge one flat rate, create pricing categories, offer bulk discounts, or set rates for private tours. We also provide a dynamic pricing tool to optimise rates and improve booking conversions automatically.

3. Set availability rules for each tour and experience.

You can choose how people book with you (if they visit for a tour on a specific day/time or buy a general pass for an event). Then, you can specify the days and times tours are offered, minimum and maximum capacities, and booking cutoffs.

Availability rules populate your calendar so you don’t have to recreate schedules every week.

4. Specify the supplies and materials needed for each tour, and set allocation rules to optimise resource usage.

This helps you track inventory availability and proactively schedule staff; it also reinforces Bókun’s availability management to block bookings when required resources are unavailable.

The product builder walks you through the steps to build listings and specify the fine details, making the process quick and easy. You can also save templates to make this process even easier.

Take a peek at the product builder and its fields below:

Bókun CRM & Customer Management Tools

We’ve built Bókun with a CRM and automated communications tool so you can manage customer relationships in the same system you manage bookings and visitor experiences (plus, our all-in-one approach helps save on software costs).

Our CRM captures new customer information when they contact you or begin the booking process — storing names, email addresses, and relevant booking information. It keeps customer details in a neat contact book for easy reference.

We back our CRM with an automated communications tool to dispatch customer emails. It sends standard emails like booking confirmations, mobile tickets, reminders before tours, and follow-ups, but we also provide a gallery of email templates so you can customise abandoned cart nudges and other marketing emails.

You can also add templates to schedule waivers or paperwork before tours, newsletters, or other promotional emails.

This tool frees up admin time and lets you interact more with your customer base. You can blast out updates about new drafts, beer-tasting experiences, upcoming events or offer incentives, like discounts, for returning customers.

Our CRM and automated communications tool is especially popular with breweries that regularly host live music — they’ll schedule weekly emails highlighting upcoming weekend bands and specials.

Our tool also stores customers’ entire booking history so you can learn about your customer base and the types of tours or events they like and use these insights to revamp your offerings or plan similar events.

Bókun also offers convenient portals for customers to view, modify, or cancel reservations without calling or emailing your team. They can change reservations on the fly through their booking confirmation email, and updates automatically reflect on your calendar.

Bókun Back-office Tools

Bókun also includes a back-office reporting suite to measure bookings, revenue, sales channel performance, and popular experiences.

With this tool, you can analyse bookings over a variety of categories to understand more about what’s working for you (vs. what sales channels, partners, or products aren’t as successful) and use those insights to make data-driven growth decisions.

These learnings enable you to invest more in the sales channels that earn you the most bookings or offer more of what customers frequently book.

We also offer the Bókun app store, where you can purchase supplemental modules (like a more advanced reporting dashboard, tip management tools, and customer messaging apps) to support our core functionality.

Getting Started with Bókun

You can get started on our platform for free by activating your 14-day free trial. You can explore our toolset, build products, add offline bookings, and connect with Viator.

After the trial period, you can upgrade to our START package ($49/month). This provides access to all of the Bókun features discussed above and includes membership to our Marketplace.

We charge super-low booking fees here (1.5% for online bookings) and waive Bókun booking fees on Viator reservations. Managing offline bookings in Bókun is always free.

Our START package is popular for most business owners; you can get started easily, add products and sales channels, and adapt the platform as you grow.

We also offer two enterprise-level packages, PLUS and PREMIUM, for fast-scaling teams or businesses with specialised requirements. These packages unlock access to Zapier and provide more advanced tools like Agent Portals and sub-vendor management. Our enterprise plans include guided onboarding and a yearly consultation with a Bókun expert.

You can compare packages or start your 14-day free trial.

2. Bookeo

Bookeo is a nice entry-level online booking management system for smaller businesses that just want the basics. The platform is affordable and user-friendly, so learning and getting started is easy. Breweries like Bookeo for its all-encompassing toolset and features to sell merchandise, gift cards, and vouchers.

Bookeo’s system includes features to manage bookings, sales channels, products, staff, and customer relationships. Where it lacks is in tools to promote growth, as it does not include an in-built partner network.

Read more Bookeo reviews here.

Features

Online booking widget
Customisable booking management calendar
Channel management & OTA connections
Product management
Availability management
Staff management
Native POS
Integrations with online payment processors (e.g., Stripe)
Automated customer communications
Customer portals
Waiting lists
Upselling tools
Options to sell merchandise, gift cards & vouchers
Reporting

Pricing

Bookeo offers three packages:

The Standard plan ($39.95/month): This entry-level plan supports 20 product listings, 20 staff logins, and 1,000 bookings per month.
The Large plan ($79.95/month): This upgraded plan supports 40 product listings, 40 staff logins, and 2,000 bookings per month.
The X-large plan ($199.95/month): The top-tier plan supports 60 products, 60 staff logins, and 3,000 monthly bookings.

3. Roverd

Roverd’s online reservation system is another starter option for small teams, with a comprehensive (but not overly extensive) toolset. This option offers features and user experience similar to Bookeo, but it’s more equipped to support growth with OTA connections and a partner network.

This tool meets all of the criteria mentioned in our introduction, with online booking engine widgets, a centralised booking management calendar, product and inventory management, native CRM, and business intelligence reporting.

Breweries often like Roverd because the platform is highly flexible and adaptable, so they can adjust sales channels and integrations as they grow. Roverd also offers a handy digital waivers feature allowing customers to complete paperwork and share IDs before scheduled experiences.

Find more Roverd reviews here.

Features

Online booking widgets
Product management (with options to sell multi-day experiences & offer group rates)
Connections with OTAs & channel management
Reseller network
Advanced scheduling & availability management
Inventory management
Reservation management (with options for customers to reserve spots before confirming and paying)
Digital waivers
Integrations with major payment processors (e.g., Stripe & PayPal)
Cancellation & refund management
CRM & automated customer communications
Reporting

Pricing

Roverd doesn’t disclose pricing details online; if you’re interested in this option, contact their team for rates.

4. Xola

Xola is a top-rated online booking system for experience providers, activity-based businesses, tour operators, and attractions, with tools to manage bookings and high-volume ticket sales.

This solution appeals to businesses at all growth stages — Xola offers website-building services to help small teams digitise their business and marketing tools to support growing teams exploring new digital strategies.

Xola is well-liked for its all-in-one toolset, modern UX, and user-friendly functionality — and it’s a noteworthy option for teams with a special interest in driving direct bookings, as its online booking engine widget is developed to prevent abandoned carts and increase bookings from your website.

We include Xola in our recommendations for brewery and distillery tour operators because it includes convenient digital waivers and mobile tickets to simplify customer experiences.

Find more Xola reviews here.

Features

Website building service
Online booking widgets (for existing sites)
Channel management & OTA connections
Distribution network
Inventory management
Availability management
Staff management
Phone booking system to manage offline reservations
Native point-of-sale (POS)
CRM
Marketing tools to promote your tours & retarget customers
Digital waiver solution
Customisable tickets & ticket scanning tools
Reporting
Mobile apps

Pricing

Xola charges customers a variable partner fee when they book and check out online — this is typically 1.9% + 30¢ but can be as high as 6% for international transactions.

Xola does not share full pricing details on its site; you have to schedule a free demo if you are interested.

5. Peek Pro

Peek Pro is a popular online booking system for mid-size and fast-growing teams because it boasts an array of tools to support scalability, including a standout feature, Peek Capital, to apply for loans and secure business financing.

Peek Pro earns its place on our list thanks to its comprehensive toolkit that supports various business operations. It offers additional features to promote your success across online sales channels, including marketing tools and the Peek reseller network. Peek Pro is a sought-after option for breweries for its robust toolset, digital waiver solution, and features to sell memberships.

Although Peek Pro touts an impressive range of features, you should be aware that it may come with substantial booking fees. Peek doesn’t disclose rates on its site, so we suggest contacting its customer support team to learn more about pricing and fees.

Check out more Peek Pro reviews here.

Features

Online booking widgets
Customisable booking calendar
Reservation management
Integrations with OTAs & channel management tools
Availability & staff management
Options to sell memberships, add-ons, bundles, gift cards & vouchers
Marketing tools (including customer retargeting)
Dynamic pricing
Fast check-in features, including digital waivers, Kiosk mode & ticket scanning
Customer portals
Peek reseller network
Peek Capital (to apply for loans)
Inventory management
Native POS
Multi-currency support
Integrations with online payment processors
Reporting
Mobile apps

Pricing

Peek Pro doesn’t share pricing online, but reviews hint at high booking fees (up to 6%). You must contact their team for exact pricing.

6. Beyonk & BookingHound

Next on our list are sister brands, Beyonk and BookingHound — popular booking management solutions for UK-based experience providers. (The brands merged in ‘22, creating the largest experiences booking platform in the UK.)

Beyonk is more of a universal online booking engine meant to support all activity and experience providers.
BookingHound is a little more complex, with features to cater to attractions or larger businesses managing high-volume ticket sales.

Both options suit breweries, but you might lean more toward BookingHound for its waitlisting tools, customer portals, and features to sell memberships and merchandise.

Beyonk and BookingHound are user-friendly and affordable to support most business sizes, though they charge slightly higher (4%) booking fees.

Find Beyonk reviews here and BookingHound reviews here.

Features

Online booking widgets
Custom checkout workflows
Connections with OTAs & channel management
Reseller network
Inventory management to monitor equipment, facilities & staff
Tools to manage online or in-person payments
Options to cross-sell products & offer add-ons
Options to sell gift cards & issue discount codes
Dynamic pricing
Options to offer free events
Automated customer communications
Content management system
Affiliate codes
Reporting
Analytics from Meta & Google

Also available in Beyonk:

ePOS system
Staff & schedule management
Zapier integrations

Only available in BookingHound:

Online ticketing tools
Capacity management system & waitlisting tools
Options to sell memberships or season tickets
Options to sell merchandise
Customer self-service portals
Questionnaires
Abandoned cart retargeting

Pricing

Beyonk charges 4% booking fees for online reservations (you can pay these or pass them to the customer). You do not pay subscription fees here.

BookingHound charges a monthly subscription fee of $38 and 4% booking fees on online reservations. The subscription unlocks access to additional tools like digital waivers and options to sell merchandise.

Beyonk also offers custom enterprise packages.

7. TicketingHub

TicketingHub is another UK-based brand offering an all-in-one online booking management solution. They offer booking and ticket management solutions, supporting both experience providers and large-scale attractions in one platform.

As an end-to-end solution, TicketingHub has expected booking and operations management tools — a centralised booking calendar, sales tools, product and inventory management, CRM, and reporting. But TicketingHub stands out for breweries with features to support business growth (like a reseller marketplace), options to sell merchandise, gift cards, and vouchers, and tools to create tour packages.

TicketingHub is often an option for larger and international businesses for its multi-currency features. Their team also provides custom solutions for businesses generating $2M+ in annual revenue.

TicketingHub scores well for ease of use and customer service; users can get started with TicketingHub with little to no downtime, and its team is available to answer questions or help configure the software. However, some may be deterred by TicketingHub’s 3% booking fees, which can potentially impact booking conversions.

Check out TicketingHub reviews here.

Features

Centralised booking calendar & availability management
Online booking widgets
Channel management & OTA connections
Tools to create tour packages
Options to sell gift cards, vouchers & merchandise
Upselling & abandoned cart retargeting
Reseller marketplace
Native POS
Online payment integrations
Multi-currency features
Inventory management
Native CRM
Reporting
Mobile apps

Pricing

TicketingHub charges a 3% booking fee for online reservations (you can cover costs or pass them to travellers). You do not pay monthly subscription fees here.

TicketingHub also offers custom enterprise solutions for breweries with $2M+ in annual revenue.

8. TripWorks

The last name on our list, TripWorks, is a comprehensive online booking system with various tools to appeal to breweries and distilleries, such as digital waivers and options to sell gift cards and vouchers.

The platform offers an end-to-end toolset to support business operations and several features to facilitate your growth online — an advanced marketing suite to manage online campaigns, AI-powered review requests to earn more reviews on Tripadvisor, Yelp, Google, and your website, an affiliate marketplace to establish partnerships, and 50+ OTA connections to expand your distribution network.

TripWorks’ growth-centric toolset appeals to mid-size and scaling teams. They work with both experience providers and larger attractions managing ticket sales.

While TripWorks offers a myriad of features to support breweries, user reviews suggest a steep learning curve and complexities with the software. Users also mention limitations with integrations as well as recurring bugs and glitches.

Find more TripWorks reviews here.

Features

Online booking widget
Connections with OTAs & channel management
Reseller network
Reservation management
Product & availability management
Dynamic pricing
Digital waivers
Marketing tools to build campaigns & manage online advertising
Integrations with marketing software & business applications (including Google Analytics 4, Looker Studio, Google Ads, CallRail, TikTok, & more)
Native POS
Integrations with Apple Pay & Google Pay
Options to sell gift cards & vouchers
Reporting
Mobile ticket scanning app

Pricing

TripWorks offers two plans, but the website does not disclose rates. Booking fees here are 2.9% + 30¢ for customers to book and check out online.

If you’re interested in TripWorks, you must contact their team to learn more about rates.

Try Bókun’s Brewery Tour Booking Software (for free!)

Bókun offers a comprehensive booking management solution for breweries looking to streamline operations, enhance customer tour experiences, and boost revenue.

By transitioning from basic booking forms or manual spreadsheets, breweries can leverage Bókun’s features to create a seamless online booking experience, manage reservations and availability in real time, and connect with a broader audience through OTAs and the Bókun Marketplace.

See how Bókun can transform your business and unlock new opportunities for growth by starting your 14-day free trial.

Related Reads: