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Overview

The reservation software for growing American tour and activity businesses

More bookings, less hassle, bigger earnings - Bókun is the only online reservation software your business needs. Sell on leading US and global storefronts, let our tools handle the busywork, and get more bang for your buck with the lowest fees in the industry.
American tours and activities
  • Sell – add a booking widget to your website or create your own professional page in minutes to boost direct bookings.

  • Grow – increase your sales by connecting to over 27,000 global online travel agents (OTAs) and resellers.

  • Manage – automate and simplify everyday tasks to make running your business easier and save hours of time.

Bókun and Viator are both Tripadvisor companies

So everything just works. Already selling on Viator? Fast-track your Bókun setup by importing your products in just one click. Not on Viator yet? Then start selling through Bókun in minutes.

First booking in five days

On average, Bókun users get their first booking through Viator within just five days of connecting.

0% Bókun booking fees

We’re one big family, which is why we don’t charge fees on any bookings made through Viator.

Manage, sell and grow

The tour operator software trusted by growing businesses

Bókun is the affordable all-in-one tour operator software already helping American businesses like yours market their products online, grow their sales through resellers, save time and stay organized.
  • Create a professional website in minutes of add a booking widget to your current site. Dan from Wake Up Reykjavík added a “book now” button to his website - within a month direct bookings had increased by 400%

  • Reach millions more customers by connecting to the biggest OTAs, hundreds of local and interstate resellers, and thousands more worldwide

  • Grow your business without growing your workload. Automate key customer communications and use Bókun’s tools to run your day-to-day more effectively.

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What do Bókun users say?

"Bókun was the best solution on the market to help us with the digital transformation of our business."

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Fredy Gómez

Activities Operator   •   The Dolphin Company

Marketplace

Take more bookings by joining the Bókun Marketplace

Bókun’s exclusive Marketplace powers the US travel industry, connecting you with over 27,000 suppliers, resellers, OTAs, and tourism companies.
  • Bókun users have the highest partner ratings on Viator and GetYourGuide, and benefit from our other seamless integrations with both general and specialist OTAs

  • Browse the best in local and regional US resellers, as well as thousands more worldwide. Filter by category, country or standard contractual terms

  • Bundle products with other US tour and travel operators. Switch on new sales channels in just a few clicks and manage your entire business in one place

  • In 2023, Bókun users who started selling through the Marketplace saw their average gross booking value (GBV) jump by 43%.

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Channel Management

Supercharge your sales

Did you know adding just one more channel can quadruple your sales? Part of the Tripadvisor and Viator family, Bókun is your gateway to a vast and unique distribution network. Add new sales channels in just a few clicks to reach countless customers already searching online for activities like yours.
  • Bókun’s Channel Manager lets you instantly access a world of new customers browsing the web’s biggest OTAs and resellers, including Viator, GetYourGuide, Klook and many more

  • Grow your business without creating extra work. With every booking, Bókun automatically updates your availability everywhere you sell online. So you never double-book or miss a sale

  • Detailed reports and customer insights make it easy to understand how your channels and products are performing. Giving you the information you need to make profitable decisions.

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Industry-leading APIs

Connect your current booking software to Bókun

Already use booking software or a ticketing system for your business? All it takes is a single integration to join our global travel distribution network and enjoy all the other Bókun benefits.
  • With our industry-leading Channel Manager API, you can connect to Bókun and keep using your current systems to manage bookings, availability and operations

  • Our dedicated US-based account managers and tech team will give you all the support you need to get our systems working together seamlessly

  • Connect directly to OTAs and resellers in the Bókun Marketplace, and explore opportunities with other American tour operators and a network of more than 27,000 globally.

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Case Study Image
Sherpa Foods

How Sherpa Food Tours increased their GBV by 214% in a single year with Bókun.

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The Dolphin Company

By using Bókun, The Dolphin Company avoided the need to hire additional staff.