Peek Pro offers advanced tour operator software with an array of features to drive more bookings, promote fast growth, and automate your workflows. The solution typically appeals to mid-size and larger teams that want to grow their bottom line or need better ways to manage and save time on back-office tasks.

Some smaller teams may appreciate Peek Pro because it helps them “hit the ground running,” but common themes we see across user reviews of Peek Pro are:

  • Pricing is unclear — Peek Pro doesn’t list pricing on its website, and users mention that Peek Pro charges high booking fees (tour operators may pay a flat fee for each booking, and customers are subject to a variable booking fee that’s reportedly as high as 6%). High booking fees can deter customers from completing checkout and send them searching elsewhere.
  • The platform is challenging to learn and manage and has too many unnecessary features. Configuring the platform can be complicated and time-consuming; making changes is an extra headache.
  • Peek Pro doesn’t offer onboarding services or support; if you need assistance during set-up, you have to chat online or call in, and users say customer support is less than helpful.

So, if you’re considering a Peek Pro alternative, we’ve got you covered with 8 options below.

Best Peek Pro Alternatives

  1. Bókun
  2. FareHarbor
  3. Rezdy
  4. TripWorks
  5. TrekkSoft
  6. bookingkit
  7. Beyonk & BookingHound
  8. Bookeo

You can try our tour operator software, Bókun, with a free 14-day trial (no credit card required). During your trial, you can enable online bookings from your website, connect with Viator, and explore the Bókun Marketplace.

1. Bókun

User-friendly, flexible tour operator software to support small teams & promote growth

Bókun homepage: More Bookings. Better Experience.

Bókun is a Tripadvisor brand and our tour operator software was designed with features to support tour operators at all growth stages. We also offer an app store and can even build custom plans for larger teams with more specialised requirements (that way, you get what you need from the software and can adjust it as you go).

Our platform includes:

  • A custom website builder & booking widgets
  • OTA connections & channel management
  • Bókun Marketplace (with thousands of businesses in the travel and tourism industry to help you establish partnerships)
  • A customisable booking calendar to manage all tour reservations in one place
  • Integrations with popular payment processors so customers can confirm & pay for bookings online
  • Native CRM & automated customer communications
  • Customer portals so travellers can view, modify, or cancel bookings at their leisure
  • A reporting dashboard to monitor bookings & revenue

Customers love Bókun because of our budget-friendly pricing; cost isn’t a barrier for even one- or two-person teams.

Here’s how it works:

  • We have three plans: START ($49/month), PLUS ($149/month) and PREMIUM ($499/month). 
  • We charge industry-low bookings fees of 1.5%, 1.25% and 1%, per plan, for direct online, OTA and reseller sites. These can be covered by yourself or passed onto the customer
  • We waive Bokun booking fees on all Viator and offline reservations
  • You can customise Bókun via third-party apps from our app store

We’ll briefly show you Bókun’s core features in the sections below.

You can also start your free 14-day trial here.

Tools to Sell Tours Online

You don’t need an existing website to use Bókun — our platform includes a website builder for creating a customised site. (This is another perk of using Bókun vs. Peek Pro.)

We provide a library of templates and customising it is simple. You can add images and other media, brand colours and fonts, and history about your business.

Select Website Template

Then, when you’re ready to launch your site, you choose your preferred website name, and we secure the domain (and cover the charges). The Bókun booking engine is automatically embedded on all Bókun sites, so you can start receiving online bookings instantly.

Note: If you already have an existing website, you’ll simply embed the Bókun booking widget.

Now, enabling direct bookings is one thing — this makes the booking experience convenient for customers because they can see your availability, confirm their time, and check out online 24/7, without having to contact your team. However, customers can only find your site if they already know about you.

That’s why Bókun connects with dozens of online travel agencies (OTAs), so you can sell your tours on the sites people already use to research and book travel — like Viator, GetYourGuide, Tripadvisor, Expedia, Trip.com, Klook, Civitatis… the list goes on.

Online Travel Agencies GIF

Hundreds of millions of travellers use these sites every month — so this is where you want to be to earn new business.

As mentioned earlier, we’re a Tripadvisor brand along with Viator, so you can connect with Viator and receive online bookings from that platform without Bókun booking fees. (We also offer a number of free yearly Viator product checks).

But you’re not limited to Viator; you can add unlimited sales channels to Bókun and sell your tours on dozens of sites. Choose big-name platforms like the ones listed above, or look for OTAs more relevant to your region or niche.

Within the reporting dashboard, you can monitor bookings by sales channel to see which sites pull in the most business. You can use these insights to guide your strategies as you grow.

You can read more about selling tours online in the guides below:

Tools to Drive New Bookings & Revenue

OTAs are valuable in reaching new customers, but growing teams should also consider the importance of partnerships.

Bókun Marketplace lets you connect with hotels, resorts, travel agents, DMOs, rental providers, and other tour and activity providers just like you. You have access to this network as soon as you start a subscription (which means you can collaborate with other Bókun users).

Discover Partners

You can leverage our Marketplace in several ways:

  • For starters, you can contact resellers who will promote and sell tours on your behalf. This helps fill your calendar and capture regular bookings.
  • Then, you can also act as a reseller and promote others’ tours or services for a commission. This is a great way to drive new, “passive” revenue.
  • You could create tour or travel packages with partners. There are so many ways to get creative here — you could partner with other tour operators to provide unique experiences, or you could partner with a hotel or rental provider to cover different parts of customers’ travel.

Bókun Marketplace is home to over 27K partners — our system currently supports over 150K contracts. We provide all the tools to make these connections and manage contracts in our hub.

Sales Tools: Contracts

Note: You can also create tour packages within your product line — you don’t need to collaborate with others to provide these. Tour packages are convenient for customers and let you earn more business from a single booking. (More on building tour listings below.)

For more info about this step, take a look at our detailed guides:

Tools to Manage Tour Listings, Pricing & Availability

The Experiences tab houses everything you need to design tour listings and manage pricing and availability.

The product builder is user-friendly and walks you through each step of designing listings. You can come back to the Experiences tab and make changes or updates at any time.

Give your experience a short but descriptive name

During setup, you can:

  • Choose how travellers book with you — do they specify a date and time, just a day, or can they buy a general pass to visit for an event?
  • Add an attention-grabbing title, detailed description, itinerary, and specify any important information like pick-up or drop-off locations or what to bring for the experience. (The screenshot above shows all the different fields to include.)
  • Add images, videos & other media to showcase tours — this is arguably the most crucial part, as pictures are what really sell customers on what to expect.
  • Offer add-ons & extras — you can get pretty creative here; add snacks or beverages, merchandise, or photo memories. Travellers can purchase these with bookings to customise their experience.
  • Connect Tripadvisor to sync customer reviews between sites.

Then, you manage pricing and availability by tour.

There are a few ways to set pricing:

  • Charge one flat-rate for all customers.
  • Create pricing categories (one rate for children, another for adults, another for seniors, and so on).
  • Use tiered pricing to offer bulk discounts.
  • Create dynamic pricing rules (pricing schedules) to adjust rates automatically. For example, you can offer discounts during certain times of the year or as tours near departure times.
  • Set separate rates for private tours.

Product Extensions: Pricing Categories

Next, you’ll create availability rules to populate your calendar.

Here, you specify:

  • Start and closeout dates for experiences
  • Days of the week you offer tours
  • Departure times by day
  • Minimum and maximum participants
  • Booking cutoff times

Add Availability Rules

If you need to block out a day or a departure time, you can easily adjust availability in your calendar. You can also modify availability rules so changes reflect across your calendar.

Note: Availability management updates your calendars across all sales channels. Everyone can see real-time availability, and you can avoid issues like double bookings or overselling.

Tools to Manage Staff, Customer Communications & Back-Office Operations

Now, let’s review our features to manage day-to-day operations.

Customisable Booking Calendar

See all bookings in one place — this calendar automatically updates as travellers book, modify, or cancel tours, so you always see the most current schedule. Then, you can assign guides to tours, and staff can see their schedule.

Booking Calendar GIF

Mobile Apps (for iOS & Android)

Access the Bókun booking calendar from your mobile device — whether you’re in the office or out in the field. Stay in the loop with schedule changes, see who’s scheduled to arrive for tours, and keep track of no-shows. Our app also includes ticket scanning features to expedite check-in.

CRM & Automated Customer Communications

Bókun comes with a native CRM that automatically stores customer information when travellers contact you. This tool powers our automated communications functionality.

Bókun can automatically send essential emails like booking confirmations, tickets, reminders before tours, and follow-ups, and we provide a library of email templates, so you can also use this system to automate review or referral requests, newsletters, retargeting emails or other promotional emails.

Pick a base for your template

Connections with Popular Payment Processors

Bókun connects with Stripe, Apple Pay, Google Pay, Rapyd, PayPal, Worldpay, and more, so customers can pay online through various methods. We even partner with Klarna so you can offer customers financing options for more expensive experiences (which can also help widen your customer base).

Add a Payment Provider: Stripe, Rapyd, PayPal

Customer Portals

We provide links in booking confirmation emails so travellers can easily view or modify reservations online without contacting your team for help.

Reporting Dashboard

Bókun’s reporting dashboard lets tour operators monitor the health of their business.

With our reports, you can track:

  • The number of bookings you receive (over any set time frame).
  • Details of bookings — like customer information and the number of attendees — so you can see who your tours appeal to (families, couples, groups, solo travellers, etc.).
  • Which tours are booked most often (and which don’t bring business).
  • Which sales channels and partners bring the most bookings.
  • The times of year you’re busiest (and slowest).

This is the data you need to grow your business effectively — you have insights into what types of experiences to offer, you can invest more in the sales channels and partners that work well for you, and you can better prepare for slow seasons.

Note: We can strategize with you as you grow, as we offer one-on-one consulting for teams that see increased business through Bókun.

Bókun App Store

You can customise Bókun with extra features to support your business requirements — we have a variety of free apps and paid add-ons. You can modify all apps and integrations through the app store (and we’re around to help when you need).

Some of our apps include:

  • Slack notifications
  • CartStack for cart abandonment tools
  • Channel Manager API
  • TipDirect for mobile tipping

You can browse all of our app integrations here.

Pricing & Getting Started

To recap, Bókun pricing is simple, and all customers can access the core features we discussed above.

  • Explore Bókun and see if it’s the right solution through our free 14-day trial.
  • After the free trial, you can opt-in to a subscription from $49/month.
  • We have the lowest booking fees among competitors — 1% to 1.5% for online bookings from your site, OTAs, and partners.
  • We waive Bókun booking fees on Viator reservations and offer a number of free Viator product checks yearly.
  • We never charge to manage offline reservations.

Start your free trial of Bókun here — no credit card required.

2. FareHarbor

FareHarbor homepage: Powerful booking software. Unmatched support.

FareHarbor is a popular Peek Pro alternative because:

  • They offer a website-building service for small teams to speed up this step.
  • They offer a modern, intuitive software solution with user-friendly features and advanced tools to simplify booking and automate workflows.
  • They don’t charge subscription fees.

However, like Peek Pro, FareHarbor charges variable booking fees as high as 6%. For that reason, you might be weary of this option if you have expensive experiences (like boat charters or multi-day getaways), as high fees can hurt booking conversions.

Further reading: Best FareHarbor alternatives + comparison guide

Features

  • Website-building services
  • Online booking widget
  • Customisable booking calendar
  • Channel management & OTA connections
  • Reseller network
  • Product management
  • Availability management
  • Staff management
  • Native POS
  • Stripe integration to enable online payments
  • Customer portals
  • Ticket scanning features & online waiver tools
  • Options to sell memberships
  • Reporting
  • Mobile apps

Pricing

FareHarbor charges variable booking fees (up to 6%) for all bookings. They pass booking fees onto the customer, so this is not a cost for the tour operator; however, high booking fees can deter customers from completing checkout and potentially cause you to lose business.

3. Rezdy

Rezdy homepage: The online booking system for tour and activity businesses

Rezdy is a growing brand that recently merged with tour operator software brands Checkfront and Regiondo.

Rezdy is well-known because they work with tour operators around the globe, and their platform has a robust toolset to streamline the booking process, grow your distribution network, and manage operations.

However, Rezdy has more expensive pricing; the basic package can be reductive and lack flexibility for growing businesses, so many teams have to opt for a more expensive plan. For this reason, small businesses usually pass on Rezdy (and Rezdy seems to be marketing its product toward bigger brands, anyway).

Features

  • One-click website builder
  • Online booking widgets
  • Channel management & OTA connections
  • Product management
  • Availability management
  • Reseller network
  • Integrations with payment processors (Stripe, PayPal, Apple Pay, Google Pay, etc.)
  • RezdyPay (Rezdy’s native POS)
  • CRM
  • Automated customer communications
  • Reporting

Pricing

Rezdy offers a free 21-day trial with three plans for upgrading afterwards:

  • Foundation ($49/month) includes Rezdy’s core features for selling online and partnering with resellers. In this plan, you pay a 2% fee on all online bookings and a $1 fee for offline or agent bookings.
  • Accelerate ($99/month) includes the core features available in Foundation, plus extras to create tour packages and increase revenue. In this plan, you pay a 1.9% fee for online bookings and a $0.85 fee for offline or agent bookings.
  • Expansion ($249/month) includes more advanced tools like an upgraded reporting suite and access to Rezdy’s API and webhooks. In this plan, you pay a 1.75% fee for all online bookings and a $0.70 fee for offline or agent bookings.

Learn more about Rezdy, Checkfront, and Regiondo’s online booking systems in our guides below:

4. TripWorks

Tripworks homepage: The World's Most Powerful Booking Software.

Large, growing teams moving away from Peek Pro might also consider TripWorks. TripWorks booking management platform offers a vast toolset to sell tours and manage operations.

In addition to their booking widget, OTA connections, and reseller network to grow your reach, the platform includes a suite of marketing tools and integrations to help you promote your brand on social media, search engines, and other online channels.

All users receive access to TripWorks’ 30+ features to grow and manage their tour operator business. Then, TripWorks offers custom enterprise plans for teams with more advanced requirements. TripWorks works with tour operators in dozens of countries and can even support global brands with teams in different regions.

Features

  • Online booking widget
  • Reservation management
  • Channel management & OTA connections
  • Reseller network
  • Product management
  • Availability management
  • Marketing tools to build & manage online advertising campaigns
  • Integrations with marketing software & other business applications
  • Dynamic pricing
  • Native POS
  • Integrations with Apple Pay & Google Pay
  • Options to sell gift cards & vouchers
  • Digital waivers
  • Reporting

Pricing

TripWorks lets you get started on their platform for free — you don’t pay until you connect your bank account and start accepting bookings.

From there, you’d upgrade to the Standard plan which includes TripWorks core features (30+ tools) to sell tours online and manage operations. This is the recommended plan for most tour operators.

Alternatively, you can opt for the Enterprise plan, which grants access to more advanced TripWorks features.

TripWorks doesn’t share pricing for either plan; you must book a demo or contact their team to learn more. However, we do know that TripWorks doesn’t charge booking fees. Instead, they charge customers a 2.9% + 30¢ transaction fee when they pay online.

Note: TripWorks requires you to process a minimum of $5K in credit card transactions every month, or they’ll charge a $49/month inactivity fee. This is another reason why TripWorks is better for larger teams, as small businesses may struggle to hit this minimum each month.

5. TrekkSoft

Trekksoft homepage: Tour booking solutions that make your life easier

TrekkSoft is a tour operator booking software that’s popular for adventure or excursion-style tours — for example, zipline operators, whitewater rafting guides, trail guides, and other activity businesses.

The brand started in the UK and has historically been popular with European-based tour operators, but they’ve expanded into North America (and beyond) to work with tour operators around the world.

Like Rezdy, the primary complaint with TrekkSoft’s booking platform is pricing — their packages are some of the most expensive we’ve seen across the software category — which is why this solution primarily appeals to larger, global teams.

Features

  • Custom website builder
  • Online booking widget
  • Centralised booking calendar
  • Channel management & OTA connections
  • Product management
  • Availability management
  • Partner network
  • Integrations with payment processing solutions (Stripe, PayPal, Google Pay & Apple Pay)
  • Payoo (TrekkSoft’s native payment gateway)
  • Resource management
  • Reporting
  • Mobile apps

Pricing

TrekkSoft offers tiered packages to support tour operators at various growth stages.

The “free version” of their software, Commission Model, grants access to the booking engine, Payoo, channel management, and resource management tools. It also gives limited access to the reseller network. TrekkSoft requires a 12-month contract for this plan and charges:

  • A one-time set-up fee ($850).
  • Booking fees include:
    • 5% for website bookings
    • 3% from OTAs and partners
    • 60¢ fee for offline bookings
  • Transaction fees (2.5% + 27¢).

The next package, Accelerate ($150/month), includes everything in the Commission Model and grants access to the full reseller network. Booking fees are lower at 2.5% for direct online bookings and OTAs with a 60¢ fee for offline bookings.

The top-tier plan, Ultimate ($300/month), grants full platform access. This plan also offers the lowest booking fees at 2% for direct online bookings and OTAs and a 60¢ fee per offline booking.

Further reading: Best TrekkSoft alternatives + comparison guide

6. bookingkit

bookingkit homepage: The Professional Booking Software for Tours, Activities & Attractions

Bookingkit is another UK-based tour operator software brand that primarily works with teams in Europe. They have packages for all team sizes and custom enterprise plans, though pricing falls on the expensive side, so it isn’t normally the first choice for smaller teams.

Users like bookingkit because the navigation and features are all intuitive and user-friendly, and the platform provides all the necessary tools to grow and manage your business without a bunch of extras (e.g., OTA connections, reseller network, resource and availability management, and email automation).

Aside from subscription costs, another note with bookingkit is booking fees: they charge a 3% booking fee for each reservation, which isn’t as high as Peek Pro or other competitors on this list, but can still impact pricing and booking conversions.

Features

  • Online booking widget
  • Channel management & OTA connections
  • Centralised booking calendar
  • B2B reseller platform
  • Product management
  • Availability management
  • Resource management
  • Integrations with payment processors (e.g., Google Pay and Apple Pay)
  • Email campaign manager (to schedule & send automated emails)
  • Options to sell gift cards & vouchers
  • Ticket scanning for fast check-in
  • Mobile apps

Pricing

Bookingkit offers three plans:

  • Starterkit is the most basic plan with essentials to sell online and increase bookings and revenue; it supports one user seat. Bookingkit requires a 12-month contract for this plan. This plan is available for $53/month, and bookingkit charges a 3% booking fee, 3% transaction fee, and a 65¢ ticket fee per reservation.
  • Businesskit is the most popular plan and offers more features for managing international bookings. It is available at $107/month — you can pay monthly or opt for an annual subscription. bookingkit charges a 3% booking fee, 2% transaction fee, and a 65¢ ticket fee per reservation in this plan.
  • Prokit — custom packages for enterprise teams.

7. Beyonk & BookingHound

Beyonk homepage: Online ticketing software, EPOS and booking management

We group Beyonk and BookingHound together because they’re sister solutions, as Beyonk owns BookingHound.

Like TrekkSoft and bookingkit above, Beyonk and BookingHound are UK-based brands, though they work with tour operators at various growth stages around the world.

Beyonk is a free booking management solution with the features — listed below — to enable online bookings, sell on OTAs, and establish partnerships. This solution also includes a few other tools not available in BookingHound.

BookingHound is the paid version of their software and appeals more to teams that need Beyonk’s core features, but also need to manage high-volume ticket sales (say, you’re a winery that holds concerts and other events throughout the year).

In addition to these packages, Beyonk offers custom plans for growing teams and enterprises.

Small teams appreciate Beyonk because they don’t charge subscription fees, and BookingHound is inexpensive ($38/month) — the catch is high(er) booking fees.

Beyonk charges a 4% fee for all bookings, but you can choose to cover the fee on your end or pass it to the customer. You save by passing fees to customers (so you could, in theory, use Beyonk for free), but you risk losing customers at checkout.

Features

  • Online booking widget
  • Custom checkout workflows
  • Channel management & OTA connections
  • Reseller marketplace
  • Tools to manage online or in-person payments
  • Options to cross-sell products & offer add-ons
  • Options to sell gift cards & issue discount codes
  • Dynamic pricing
  • Options to offer free events
  • Automated customer communications
  • Content management system
  • Affiliate codes
  • Reporting
  • Analytics from Meta and Google

Also available in Beyonk:

  • ePOS system
  • Staff & schedule management
  • Zapier integrations

Only available in BookingHound:

  • Online ticketing tools
  • Capacity management system & waitlisting tools
  • Options to sell memberships or season tickets
  • Options to sell merchandise
  • Customer self-service portals
  • Questionnaires
  • Abandoned cart retargeting

Pricing

  • Beyonk is a free booking management software; it supports unlimited users, events, and activities.
  • BookingHound is the paid plan, available at $38/month. This includes everything in Beyonk plus integrations with waiver solutions and the other advanced features listed above.
  • Beyonk also offers custom enterprise packages.

Booking fees are the same on both plans (4%) — tour operators can cover this fee or pass it on to the customer.

8. Bookeo

Bookeo homepage: Booking software to manage and grow your business

The last option on our list, Bookeo, offers online reservation systems for various industries and professionals — tour operators, fitness instructors, salons, schools, and other service providers and activity operators. The solution includes essentials to enable online bookings, sell tours on OTAs, and manage back-office tasks.

Though they work with more than just tour and activity operators, we include them on our list because the platform is reportedly easy to set up and use, and they have packages to support various team sizes. That said, we typically recommend this solution to smaller teams for its ease of use and because it lacks tools to drive growth (like a partner network).

Features

  • Online booking widget
  • Customisable booking management calendar
  • Channel management & OTA connections
  • Product management
  • Availability management
  • Staff management
  • Native POS
  • Integrations with online payment processors (e.g., Stripe)
  • Automated customer communications
  • Customer portals
  • Waitlisting tools
  • Upselling tools
  • Options to sell merchandise, gift cards & vouchers
  • Reporting

Pricing

Bookeo offers three packages based on team size and booking volume:

  • The Standard plan ($39.95/month) supports 20 product listings, 20 staff logins, and 1,000 bookings per month.
  • The Large plan ($79.95/month) supports 40 product listings, 40 staff logins, and 2,000 bookings per month.
  • The X-large plan ($199.95/month) supports 60 products, 60 staff logins, and 3,000 bookings per month.

Curious to see how Bókun compares to Peek Pro? Start your free 14-day trial to explore our platform and begin selling tours online!

Related reads: