We are still thinking about Matka 2025 in Helsinki. This event provides us with a great opportunity to uncover traveller trends for the year and explore exciting new products that are being created by imaginative tour operators.
It is also a perfect time to catch up with our suppliers and partners, as well as meet new operators.
Travel Trends & Bókun as a Channel Manager Presentation
This year, Elamys Group and Johku, invited the Bókun team to join them in a presentation to operators on the importance and benefits of a Channel Manager and emerging travel trends for the upcoming year.
A few highlights from our presentation include:
- According to the 2024 Trends Global Survey, 80% of global travellers surveyed feel it’s important to be able to book their trips entirely online.
- Tripadvisor data suggests that direct online and OTA sites are the two most popular channels for booking experiences.
- 46% of travellers planned to book 3-5 experiences during their winter trip this year.
- Bókun operators who moved from 1 to 2 sales channels saw a 4x increase in GBV, a 2x increase when they moved from 2 to 3 and a 3x increase when moving from 4 to 5+.
Take a look at the full presentation: Travel Trends & Bókun as a Channel Manager – Matka 2025
The Bókun and Johku Partnership
In 2023, Johku partnered with Bókun to make it easier for their operators to increase their distribution, both in the local area and across the globe.
Johku operators can connect to Bókun and access our industry-leading distribution Marketplace, which is home to over 28,000 suppliers, resellers, OTAs and tourism companies.
Find out more about our partnership here.
Want to learn more about the Marketplace? Head over to our dedicated page here.
P.S. Uncover our top traveller trends for 2025 here.
