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8 Best Tour Operator Software for B2B Businesses

A high-quality B2B tour operator software should include the following:

A custom booking engine widget to enable users to book tours from your website.
Channel management and connections with online travel agencies (OTAs) and B2B sales channels.
A partner network and partner management tools so you can connect with other businesses directly through the platform. This is arguably the most important feature, as an in-built partner network helps you establish relationships with other travel companies and connect with businesses worldwide.
Advanced booking and availability management to manage calendars across multiple sites and partners.
Pricing management with tiered and dynamic pricing, including flexible rates based on partner tiers and booking volume.
Travel agent portals to manage those relationships and grant agents access to book your tours for their clients.
Multi-currency and multi-language support to sell to businesses in other countries.
Business reporting to measure overall sales performance, bookings, and revenue.

We’ve compiled this guide to review the 8 best tour operator software solutions that check these boxes and cater to B2B teams.

Bókun
Checkfront
Regiondo
Rezdy
FareHarbor
Peek Pro
Ventrata
Tourwriter

To learn more about Bókun, keep reading or start a 14-day free trial.

1. Bókun

All-in-one tour operator software for B2B & B2C businesses

Bókun tour operator software includes a robust toolset to professionally manage bookings, expand your online distribution network, and support all areas of operations. We’re a Tripadvisor brand with a vast online Marketplace of over 27K+ businesses in the travel industry, exclusive OTA partnerships with Viator and GetYourGuide, and a breadth of resources to support our customers.

Bókun’s toolset makes it easy to sell tours online, adjust sales channels, partner with global travel businesses, manage tour listings and resources, and keep staff connected.

We work with tour operators in over 85 countries; our booking platform supports B2B and B2C businesses and is highly flexible to accommodate all team sizes.

Our system receives a 4.8-star rating on Capterra and other review sites for its ease of use, user experience, affordability, and accessibility. Our most favoured package is available for $49/month, and we offer the industry’s lowest booking fees, at 1.5% (with the option to pass or absorb fees).

We’re a popular choice for small tour operator businesses but also offer the scalability to support enterprises and global teams — and our team is here to support your growth in our software.

We provide a 14-day free trial for all new customers to explore Bókun and see if we’re the right solution for their business. (You can start yours here – no credit card required!) The following sections will also review our core features in more detail so you can see a mini demo before starting.

Bókun’s Fast, Conversion-Optimised Booking Engine Widgets

Bókun’s online booking engine widgets allow other businesses to book tours with you directly from your website or B2B travel portals.

Tour operators can embed our booking widget on the site they primarily use to field tour requests and enable users to confirm bookings and complete checkout online — instantly, easily, 24/7. Our widget simplifies the booking process to encourage clients through the checkout flow and prevent abandoned carts.

Tour operators who don’t already have a website can use Bókun’s one-click website builder to bring their business online. This website builder is user-friendly and free for all Bókun customers (we even cover charges to secure your website domain and publish your site).

Users can select from a gallery of website templates and easily personalise their sites. This process requires zero coding or HTML knowledge, and most tour operators can design their sites in an afternoon.

Note that Bókun integrates with dozens of online payment processing solutions — Apple Pay, Google Pay, PayPal, Stripe, Raypd, Braintree, Worldpay, Klarna, and more — so tour operators can offer customers a variety of (secure) online payment options and improve booking conversions.

Bókun Marketplace

What really sets Bókun apart from competitor tour operator software is our extensive B2B Marketplace — home to 27K+ travel business partners, including travel agents, destination management companies (DMCs), hotels, resorts, car rental companies, travel service businesses, attractions like museums and universities, and other tour operators.

Here, you can connect with other businesses to sell tours and establish partnerships. You can:

Work with resellers who will promote tours to their customer base and earn bookings on your behalf. This expands your visibility to customers booking with other providers in the area.
Connect with suppliers and resell their travel experiences to earn commission and increase revenue. You can display partners’ tours and travel services next to yours on your website and offer additional options for customers.
Create tour or travel packages with partners to offer customers more enticing or convenient experiences and diversify your product offerings.

We provide all the tools to enable outreach campaigns, store conversations, and manage partner contracts so you can reference all communications in Bókun. We even send notifications about contract renewals so you can stay on top of those negotiations.

Our system lets you set the terms by which partners can sell your tours and travel experiences, including what products or how many reservations they can sell. We also provide controls to:

Set specific pricing for resellers
Change commission percentages
Dictate what a reseller can do (e.g. if they can cancel or modify tours)

Check out some of the case studies below to see how other tour operators use our Marketplace:

Bókun Channel Management

Bókun channel management module appeals to B2B businesses because it allows them to easily explore and adjust sales channels. They can sell across B2B sites and partners and experiment with more B2C-centric OTAs.

Tour operators can view, add, or remove sales channels anytime via the Sales Tools tab.

Here, they can view all of the OTAs we connect with — major names like Viator, GetYourGuide, Trip.com, BeMyGuest, Klook, Headout, TourRadar, and Civitatis, as well as more niche-specific channels — and add new sales channels.

We also partner with Google Things to do so tour operators can enrol in Google’s program from our reservation system and sell tours on Google’s apps (which is more popular for our B2C businesses but something B2B operators explore as well).

As mentioned above, our system gives you a lot of control over how you sell across channels (and partners above), you can choose the products you sell on each platform, and Bókun’s real-time availability will ensure you never double book.

Bókun Booking & Real-Time Availability Management

Bókun central calendar displays bookings across all websites, sales channels, and partners so you can view and manage reservations from one hub. This calendar then feeds availability back to connected sites, channels, and partners so you can avoid double bookings.

The Bókun calendar also includes tools for modifying or cancelling reservations, assigning tour guides, and updating availability on the fly.

Bókun Channel Manager

We also offer the Bókun Channel Manager for teams with an existing restech system who need a solution to sell and manage bookings across online sales channels.

Our Channel Manager grants access to Bókun’s Marketplace and OTA connections so teams can promote their tours and experiences on various platforms. It works as an intermediary between your restech system and online sites — routing new reservations back to your central calendar and updating availability across online channels.

To learn more about this solution, please request a demo with us.

Bókun Product, Pricing & Resource Management

Bókun’s Experiences tab packs in an array of features for tour operators to:

Design listings for all their tours and travel experiences — you can add descriptive titles (some B2B operators specify B2B in the title to attract the right audiences), itineraries, locations, durations, images and videos from past tours, and day-of instructions.

Create tour packages by combining products — this is a nice way to fill travellers’ days, expand your product line, and increase revenue per customer.

Offer add-ons to enhance customer experiences and increase revenue from bookings.

Specify availability and create availability rules. Set tour dates and times, minimum and maximum capacities, booking cut-offs, and more.

Set pricing and dynamic pricing rules. For example, tour operators can create pricing categories, offer bulk discounts, specify rates for private tours, set partner rates, and more.

Assign resources for experiences, set allocation rules to optimise resource utilisation, and track resource availability.

Our product builder walks you through the steps to create listings and set availability, pricing, and resource allocation rules. You can also create templates to streamline this process.

Bókun Back-Office Tools

Bókun supports your entire business operations so you can manage customer information, profitability reporting, and other business processes in our system. Our platform combines:

A native CRM to capture customer information and assist with abandoned cart retargeting.
Automated communications to dispatch booking confirmations, mobile tickets, reminders before tours, follow-ups, review or referral requests, abandoned cart emails, and other promotional emails. We provide a gallery of templates for you to customise and schedule, but you can also add templates to support various email marketing initiatives.
Multi-language and multi-currency tools to support global teams.
A business reporting dashboard where you can measure bookings and revenue across various categories (by partner, sales channel, product, time of year, etc.) and gather insights to refine growth strategies and boost profitability.
Mobile apps (for iOS and Android) to keep all staff members connected and manage customer check-ins.
Customer portals for users to view, modify, or cancel reservations independently.

We also provide the Bókun app store, where customers can purchase additional modules to support our core functionality. These include a tip management system, a more advanced reporting dashboard, messaging apps, and more.

Bókun Travel Agent Portals & Sub-Vendor Management

Bókun also offers dedicated agent portals and sub-vendor management in our PLUS and PREMIUM plans (geared toward larger businesses and teams that need additional customisation options).

Agent portals allow travel agency partners to access Bókun and book tours and experiences for their clients. You can control agent access by selecting the products they can book, limiting the number of bookings they can make per product, etc. Then, you can view the bookings they make in your central calendar.

You can create portals for each travel agent you partner with and then manage permissions and settings per case.

Bókun sub-vendor management allows you to add vendors to Bókun within your subscription; all subscription charges are handled in one account, which simplifies billing management. Then, you can manage vendors individually and provide a way for them to login and manage their products and bookings. As the parent vendor, you can:

Control the features and apps sub-vendors can access and use.
Clone products from the parent account for sub-vendor access.
Toggle between accounts whilst logged in, saving time and eliminating the need to log in multiple times.

Bókun Packages & Getting Started

Our START plan ($49/month) includes all core features and is our most popular plan. It supports small or scaling teams and is affordable for all business sizes.

This plan allows you to enjoy super-low booking fees of 1.5% (for online bookings). We never charge to manage offline bookings in Bókun, and waive Bókun booking fees for Viator reservations.

We also offer PLUS and PREMIUM plans with access to agent portals, sub-vendor management, and Zapier. These include additional onboarding support and a yearly review with a Bókun advisor to ensure the platform is optimised for your current business needs.

You can compare plans here or start your 14-day free trial here.

2. Checkfront

Checkfront is a nice B2B tour operator software because it:

Includes a robust partner network, partner management tools (like dedicated Partner Accounts), and performance reports to support B2B sales.
Offers strong multi-language and multi-currency tools to benefit global or international teams.
Has an extensive feature set with 100+ tools to manage bookings, sales channels, partners, staff, and customers. Users like Checkfront’s extra marketing tools to support online growth campaigns.
Works for small and growing teams with custom packages to support scalability.
Is easy to use and affordable — Checkfront does not charge subscription fees, only 3% booking fees.

Note: Checkfront and Regiondo have merged with Rezdy to offer additional benefits to their customers.

Features

Website builder
Online booking engine widgets
Centralised booking calendar
Availability management
Channel management & OTA connections
Partner network
Custom form builders and waivers to send to customers before their tours
Marketing tools, including customer booking map, customer outreach & ROI tracking
Integrations with online payment processors (Checkfront also connects with your POS and lets you send custom invoices)
Multi-language & multi-currency support
50+ integrations & Checkfront API
Mobile apps
Reporting

Pricing

Checkfront does not charge monthly subscription fees. Instead, it charges a 3% booking fee, which you can either cover or pass on to the customer.

3. Regiondo

We include Regiondo on our B2B tour operator software list because it offers separate partner programs and subscription plans for B2B businesses, travel agents, DMCs, and tourism marketing companies. These have advanced agent and supplier management tools, multi-language functionality, white-label websites, and business reporting.

Regiondo’s tour operator software has a pretty standard feature set, including booking, channel, product, and resource management. It includes a few extra marketing tools but notably does not include a CRM.

Regiondo’s solution has historically appealed to smaller businesses because its packages support 2 to 25 users. However, Regiondo also offers custom enterprise packages for mid-size and scaling teams.

While Regiondo offers an expansive partner network and impressive partner management tools, it’s one of the pricier options on our list, and many other brands offer a better value for money.

Features

A one-click website builder to create custom sites — Regiondo charges an extra $52/month for this feature
Online booking engine
Product & availability management
Channel management & connections with OTAs
Reseller marketplace
Touch POS to manage walk-up reservations & payments
Online payments via Stripe
Multi-language & multi-currency support
Marketing tools to offer discount codes & request reviews
Mobile apps
Reporting

Pricing

Regiondo offers separate subscriptions for its tour operator software and reseller network (B2B businesses often purchase both). The site discloses starting* rates for its software subscription but does not share rates to join the reseller network.

If you’re interested in Regiondo, we suggest contacting its customer experience team to learn more about rates to join the reseller network and receive a final quote.

The starting rates for Regiondo’s tour operator software are as follows:

Starter ($50/month): Regiondo’s entry-level plan supports two users and grants access to the booking widget, channel management, and online payment gateways.
Advanced ($105/month): Regiondo’s upgraded subscription supports five users and opens access to more features, such as resource management, automated communications, and API access. This is noted as Regiondo’s recommended package.
Enterprise ($210/month): Regiondo’s most advanced plan supports up to 25 users and provides access to all features and integrations.

*Note these are starting prices, and Regiondo offers custom quotes based on business requirements.

4. Rezdy

Rezdy is a global online booking software brand that works with tour operators and travel companies in 130+ countries. The booking platform appeals to B2B operators because it includes an international distribution network, tools to manage resellers (like reseller websites and agent portals), and Rezdy’s Agent API.

While Rezdy offers an advanced toolset and opportunities to expand global reach, it’s also more expensive (and does not offer the best value for money), and users say it’s challenging to set up and learn.

Features

One-click website builder
Online booking engine
Connections with OTAs & channel management
Reseller network
Product management
Reservation management
Live availability
Automated customer communications
RezdyPay — Rezdy’s native payment gateway — and integrations with solutions like Stripe, PayPal, Google, and Apple Pay
Multi-language & multi-currency support
Integrations & API
Reporting
Mobile apps

Pricing

Rezdy offers a 21-day free trial to explore the platform. After the trial period, you can choose from three paid plans:

Foundation ($49/month): This limited plan includes access to online booking widgets, the website builder, the central booking calendar, and channel management. Rezdy also charges a 2% booking fee per online booking and $1 per offline or agent booking in this plan.
Accelerate ($99/month): This is Rezdy’s most popular plan because it unlocks access to more advanced tools and integrations. Rezdy also charges a 1.9% booking fee per online reservation and 85¢ per offline or agent booking in this plan. We’d recommend this plan if choosing Rezdy.
Expansion ($249/month with 1.75% booking fees): The enterprise package includes access to Rezdy’s API and webhooks. This is for teams that need a more specialised platform as they grow. Rezdy also charges 70¢ per offline or agent booking in this plan.

5. FareHarbor

FareHarbor is an end-to-end tour operator software and Booking.com partner. They work with teams big and small and constantly add new offerings to their line-up (for example, they now offer a custom website building service where they’ll design, SEO-optimise, and manage a WordPress site for you).

FareHarbor makes our list for its FareHarbor Distribution Network (FHDN), which allows tour operators to connect with OTAs, content creators, travel business partners, and other activity providers. Tour operators can sell tours and earn bookings through partners or resell partners’ travel products for a commission.

The downside of FareHarbor is high booking fees (up to 6%), which can impact booking conversions. It’s also worth noting that FHDN is only available in North America and Europe.

Features

Website-building services — FareHarbor charges an extra fee for this service
Online booking widget
Customisable booking calendar
Connections with OTAs & channel management
Reseller network
Product management
Availability management
Staff management
Native POS
Integrations with WordPress, Google Analytics 360, Google Calendar, Squarespace, & Stripe
Customer portals
Fast check-in features & online waiver tools
Options to sell memberships
Multi-language support
Reporting
Mobile apps

Pricing

FareHarbor charges travellers a variable booking fee (up to 6%) at checkout.

When deciding if FareHarbor is a suitable option, consider the prices of your products and how booking fees impact rates.

6. Peek Pro

Peek Pro is a recommended booking solution for scaling teams. We also recommend it for B2B businesses because of its Peek Reseller Network, advanced inventory management, and multi-currency support.

This solution differentiates itself from other tour operator software with numerous advanced features to support fast growth: upgraded marketing tools, convenient automation to streamline processes, and the Peek Capital feature which allows business owners to apply for loans to fuel business growth.

While Peek Pro offers a nice variety of features to explore online sales channels and grow your business via partners, the platform requires a bit of a learning curve, and users warn of expensive booking fees (up to 6%).

Features

Online booking widgets
Customisable booking calendar
Reservation management
Integrations with OTAs & channel management tools
Availability & staff management
Options to sell memberships, add-ons, bundles, gift cards & vouchers
Marketing tools (including customer retargeting)
Dynamic pricing
Fast check-in features, including digital waivers, Kiosk mode & ticket scanning
Customer portals
Peek reseller network
Peek Capital (to apply for loans)
Inventory management
Native POS
Multi-currency support
Integrations with online payment processors
Reporting
Mobile apps

Pricing

Peek Pro doesn’t share pricing on the site, but reviews hint at high booking fees (up to 6%).

7. Ventrata

Ventrata is a tour operator software option for enterprises (tour operators and attractions) generating at least $1M in annual revenue.

Ventrata’s toolset supports booking management and high-volume ticket sales; the platform includes booking management, resource planning, CRM, billing, accounting, marketing capabilities, real-time analytics, and various integrations. We recommend this booking system to B2B tour operators for its strong multi-language and multi-currency tools, reseller network, and advanced API to empower online distribution.

Ventrata boasts 120+ reseller connections and 50+ additional integrations to expand your online reach and get your offerings in front of new eyes. It also provides various tools and automation to support back-office processes.

While Ventrata caters to larger enterprises with a more flexible budget, it’s not an option for small businesses and has the most expensive pricing on this list.

Features

Online booking widgets
Channel management & OTA connections
Reseller network
Ticket POS
Retail POS
Self-service Kiosk
Stripe integration
Inventory management
Capacity management & waiting lists
Regulation compliance
Fraud detection
Multi-language & multi-currency support
Back-office sales tools
Automated invoicing
Options to sell gift cards
Real-time reporting dashboard with custom reporting
Mobile app (for Android)

Pricing

Ventrata offers three plans, and all plans include all core features:

Standard plan ($550/month): This package provides 24/7 chat support to assist during set-up. Ventrata charges 2% transaction fees in this plan.
Premium plan ($2,200/month): This package includes extra integrations and upgraded tools, such as custom payment gateways. It also includes a dedicated account manager who assists with set-up and answers questions as needed. Ventrata charges a 1% transaction fee for this plan.
Elite plan ($5,500/month): This plan grants full feature and integration access and comes with an account manager. Ventrata charges the lowest transaction fee with this plan: 0.5%.

You can plug your yearly revenue into Ventrata’s site and see your recommended plan.

8. Tourwriter

The last option on our list, Tourwriter, is for tour operators who design bespoke experiences for clients. It’s highly customisable so you can control who you sell to and expand your reach across online sales channels.

Tourwriter’s toolset allows you to create custom travel itineraries for clients, pull in all of the resources required, instantly generate pricing, and finalise proposals.

We recommend it for B2B tour operators because it includes advanced supplier management and agent portals for you to resell others’ travel services and manage your resellers. Tourwriter also touts advanced multi-language and multi-currency tools for international businesses.

Tourwriter has a user-friendly, intuitive toolset and affordable pricing; however, onboarding can be a challenge here. Tourwriter’s team offers guided onboarding services – but for a steep fee.

Features

Enquiry forms
Itinerary builders
Templates
Task lists
Supplier management
Resource management
Client management
Agency portals
CRM
Multi-language & multi-currency support
Invoicing tools
Integrations with online payment processors
Reporting dashboard
Mobile apps

Pricing

Tourwriter offers two subscription options and requires a 12-month contract regardless of the subscription:

Pro ($149/user/month when billed annually): The starter plan supports two to four users and includes tools like automatic pricing, supplier management, and an itinerary builder.
Premium ($249/user/month when billed annually): The upgraded package includes everything in Pro plus business analytics tools, website enquiry forms, agency commissions, and more.

Tourwriter also offers onboarding packages to guide implementation.

Essentials onboarding ($1,199): This includes two hours of company-wide training, supplier onboarding, and access to the learning centre.
Complete onboarding ($1,899): This includes four hours of company-wide training, supplier onboarding, and access to the learning centre.

Additional onboarding services or training hours are priced per customer.

Note: During your research, you may also run into more comprehensive B2B travel software like TravelPerk or OTRAMS by Qtech. While these are high-quality travel technologies, they are not the best fit for tour operators selling to other businesses. These cater more to travel wholesalers, travel consolidators, travel management companies, DMCs, and OTAs.

There are also several systems designed for business travel — to book travel plans for employees or corporate clients. However, these are intended more for hotel bookings or flight bookings; also not a fit for B2B tour operators.

We recommend that B2B tour operators select one of the eight booking management software programs we reviewed above.

Getting started with the right B2B tour operator software

Bókun emerges as a robust and versatile tour operator software, uniquely positioned to fuel growth and streamline operations for B2B tour providers. It provides a comprehensive suite of tools designed to bring offline experience providers online and connect them to the global market.

With a vast network of over 27K travel partners, Bókun’s Marketplace allows you to connect with other tour operators, hotels, travel agents, DMCs, and more to expand your reach and create unique travel packages. This interconnectedness facilitates new partnerships and revenue streams, making it easier to market services to a broader audience.

Whether you’re a small team looking to establish an online presence or a large organisation aiming to expand your distribution network, Bókun offers the tools and support needed to thrive in today’s competitive market.

Start your 14-day free trial to explore Bókun’s features and discover how our system can transform your B2B tour business.

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