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UK Online Booking System for Tour & Experience Providers

Several online booking system brands serve the UK and European countries — but tour and experience providers need more than just a regular ol’ online scheduling app. Tour providers searching for a booking system need a solution to:

Automatically manage bookings and update availability across multiple sites — website, online travel agencies (OTAs), and partner sites.
Keep track of resources and supplies required for experiences.
Simplify customer experiences so they can not only book but also modify reservations & gather all the details they need for tour experiences.
Manage back-office operations so they can automate repetitive day-to-day tasks and free up time for more value-adding activities.
Facilitate growth so they can explore avenues to reach new customers and receive new bookings.

We’ve compiled this guide with the best tour operator booking systems for UK-based companies:

Bókun
Regiondo
Beyonk & BookingHound
TicketingHub
TrekkSoft
Travelotopos
Tourtek (by Traveltek)
Ventrata

To learn more about our booking system, Bókun, keep reading or start a 14-day free trial (no credit card required).

1. Bókun

All-in-one booking management system for tour operators around the world

Bókun is a comprehensive tour operator software with features to manage all areas of your business. Our system includes:

Booking & availability management
Channel management, OTA partnerships, & a partner Marketplace
Product & resource management
CRM & customer management tools
Reporting dashboard & tools to manage back-office processes

It’s highly customisable and scalable; you can optimise Bókun for your needs and adjust settings as you grow. We offer packages and budget-friendly pricing (with the lowest booking fees among competitors!) to suit all business sizes, and dedicated UK-based sales and support teams.

We are a Tripadvisor brand operating worldwide. We work with UK tour providers and teams in over 85 countries and have equipped Bókun with several tools to support global teams.

One of those tools is our Marketplace, home to 27K+ businesses in the travel and leisure industry — including UK DMOs and DMCs (e.g., VisitWest, ASVA, Cumbria Tourism, TXGB), and hundreds of local and regional UK-based resellers. This network makes it easy to connect and partner with other UK tour and travel businesses, and our system includes contract management tools to help you seal the deal.

UK operators also love us for our Viator partnership. Viator users can import products directly to Bókun, and we offer exclusive money-saving benefits for Viator users. For example, we waive Bókun booking fees on Viator reservations and offer 12, 24, or 48 free subscription checks (depending on your package) to reduce costs while selling online.

The following sections review our features for UK-based tour operators in more detail, but if you’re interested in learning more after reading, you can start a 14-day free trial here.

Bókun booking management module

First and foremost, let’s discuss Bókun’s booking system tools.

Our platform makes it easy to enable direct reservations from your website. Teams that already have a website can embed our online booking engine widget, or teams still establishing themselves online can access our one-click website builder to create a booking website.

Note: Your subscription includes both our booking engine widget and our one-click website builder at no extra cost. When using our website builder, we’ll cover the charges to secure your domain name and launch your site. You can read more about our tour operator website builder here.

Our online booking engine is optimised to simplify the booking experience, improve conversions, and prevent drop-offs. Bókun integrates with dozens of online payment processors (Apple Pay, Google Pay, PayPal, Raypd, Worldpay, Braintree, Klarna, etc.), so you can offer travellers a variety of secure payment options during checkout.

Bókun also includes a central booking calendar for viewing and managing all upcoming reservations. This calendar displays reservations from your website and other online sales channels (more on this below), and you can add offline bookings to it for free.

You can select bookings within the calendar to view details and assign (or re-assign) guides. Take a look below:

Bókun’s booking calendar also serves as the source of truth, feeding real-time availability back to connected calendars. Our system detects new reservations and automatically updates all calendars to reflect changes and avoid double bookings, saving you time on tedious admin work and keeping your calendars current.

Case Study: From startup to 5-star company with 89% direct online bookings. Read more about REDRIB Experiences.

Channel management & Marketplace

Before we dive into Bókun’s other modules to manage operations, let’s talk about our tools to earn more bookings and drive business growth.

Bókun’s channel management module lets you sell tours and experiences across various online travel agencies (OTAs). We even have advanced partnerships with Viator, GetYourGuide, and Google Things to do to earn you improved visibility and extra benefits on those channels.

Some of the OTAs we connect with include Civitatis, Headout, Lovetovisit, Tiqets, Klook, BeMyGuest, Musement, CheckYeti, Expedia, Booking.com, TXGB, Attraction World, TourRadar, Holibob, and HotelBeds.

Case study: Sailing Windermere brings in 35% of bookings via Viator and GetYourGuide

We also connect with more niche-specific sites, like OTAs for boat charters or bike tour operators, so you can sell on channels more specific to your offerings.

In addition, Bókun includes a native reseller network (Marketplace) with over 27K businesses in the travel and leisure industry. As mentioned, this contains countless UK tour operators and travel businesses, including travel agents, destination management companies (DMCs), hotels and resorts, rental car providers, and more.

Bókun includes partner and contract management tools so you can connect with other travel businesses, negotiate contracts, and save all communications in our hub. Our system can even alert you of contract renewals so you can stay on top of partnerships and negotiate the best terms.

Tour operators use our Marketplace to earn new bookings and add new revenue streams. For example, you can:

Partner with resellers who will promote your tours to their customer base and earn you more bookings.
Partner with suppliers and resell their tours or travel services to earn commissions.
Create bundles with partners — tour packages or comprehensive travel packages — to diversify your product line and attract new customers.

Check out our case studies below to see how current Bókun customers use our Marketplace:

Bókun product & resource management module

Bókun’s Experience tab includes everything you need to manage product listings and their details (like availability, pricing, and resources). We offer a few conveniences here:

First, the product builder walks you through the steps so there’s no guesswork or confusion while learning the ropes. You can easily see the fields to complete and where you can create combo products or offer add-ons with experiences.
You can create templates from products to speed up the process in the future.
Our Viator partnership allows you to import products directly to Bókun and skip the set-up in our system.

Take a look at the product builder below:

Our Experiences tool has a few advanced features to note:

As mentioned above, the product builder has tools for creating combo products or offering add-ons with experiences. This is a nice way to increase revenue from tours or expand your product line.

The availability management module allows you to create availability rules that populate your calendar. This allows you to make on-the-fly adjustments instead of re-creating schedules each week.

The pricing feature offers various ways to set pricing. You can create categories, offer bulk discounts, and add rates for private tours. It also has a dynamic pricing tool that adjusts rates to help you win bookings.

The resource management module makes it easy to assign resources to experiences and set allocation rules. Our system even lets you combine rules to optimise resource usage.

Bókun CRM system & customer management tools

Bókun includes a native CRM to capture customer information when they contact you or start the booking process.

The CRM stores names and email addresses in a neat contact book so you can easily view details and connect with your customer base. It also keeps each customer’s booking history so you can review the types of tours or experiences they’ve booked previously and view booking details.

We support our CRM with an automated communications tool that sends booking confirmations, email reminders, mobile tickets for tours, follow-ups after tours, and marketing emails.

This tool comes with a gallery of email templates so you can customise and schedule review or referral requests, promotional emails, abandoned cart emails, and more. You can also create email templates to support other types of marketing initiatives.

Bókun’s CRM and automated emails help you reduce operational costs by condensing your tech stack and freeing up admin time. You can learn more about this solution in our guide: Best CRMs for tour operators (buyer’s guide).

In addition, Bókun offers convenient customer management tools, like customer portals, to improve their experiences with your team.

As mentioned above, our system automatically sends booking confirmations, tickets, and reminders before tours to ensure customers are prepared for the day. Bókun’s booking confirmation emails also provide a portal link for customers to view, modify, and cancel reservations independently.

If there are changes or cancellations, our system will send a new booking confirmation and update the central booking calendar. It will also send a notification about changes so office managers and tour guides are in the loop.

Bókun back-office tools

In addition to our CRM and tool to field customer communications, Bókun also supports back-office operations with a reporting module.

This dashboard includes various reports to measure bookings and revenue. You can view bookings and revenue:

Per sales channel or partner to see which sites are most successful for you.
By product to see which tours are booked most often.
Over different time frames to identify busy vs. slow seasons.

Note: We also sell an advanced reporting module in our app store.

We also offer mobile apps for iOS and Android to keep tour guides connected. Our app allows guides to view the booking calendar and details from any device and includes a ticket-scanning tool to streamline customer check-in.

Bókun apps simplify check-in and support tour departures by allowing guides to double-check attendee lists and track no-shows.

In addition to the core features discussed above, we offer the Bókun App Store, where you can purchase additional functionality to support business operations. Some of our apps include a tip management tool, departure management, and an SMS messenger.

Getting started with Bókun

We offer a 14-day free trial for all new customers to explore our platform before starting a subscription. (We also offer a limited free plan for folks not ready to purchase a subscription.)

Our most popular subscription is the START package, at $49/month. This package includes all the above features and is suitable for small, mid-size, and scaling teams. We offer super-low booking fees of 1.5% for online reservations. Remember, offline bookings are always free, and we waive Bókun booking fees for Viator reservations.

We also offer two enterprise-level plans — PLUS and PREMIUM — to support growing teams. These come with a dedicated UK-based account manager and onboarding support. They also include more advanced features like sub-vendor management and Zapier access.

Want to learn more about Bókun? Start your 14-day free trial (no credit card required) today!

2. Regiondo

Regiondo is a German brand whose online booking software has historically been popular with small and growing tour companies in the UK (with packages catering to teams of 2 to 25).

Regiondo offers an all-in-one solution to support booking, availability, product, resource, channel, and customer management. It also includes a native reseller network to explore business partnerships. In addition, Google recognises Regiondo as an official tech partner.

Regiondo makes our list because it offers a comprehensive toolset and earns good reviews (with a 4.2-star rating), but the thing to note is that Regiondo pricing is expensive. You have to purchase the software subscription and access the reseller network separately, and they charge an additional fee to teams who use the website builder.

Note: Regiondo has also merged with Rezdy (another global booking software brand — not mentioned on our list because of its expensive pricing) to offer users extra benefits.

Features

A one-click website builder to create custom sites (Regiondo charges an extra $52/month for this feature)
Online booking engine
Product & availability management
Channel management & connections with OTAs
Reseller marketplace
Touch POS to manage walk-up reservations & payments
Online payments via Stripe
Marketing tools to offer discount codes & request reviews
Mobile apps
Reporting

Pricing

Regiondo provides three packages for tour operators:

Starter ($50/month): This plan supports two users and provides basic feature access (e.g., booking widget, channel management, and online payment gateways).
Advanced ($105/month): This plan is the most popular and noted as Regiondo’s recommended package. It supports five users and grants access to more advanced features (e.g., resource management, automated communications, and API access).
Enterprise ($210/month): Regiondo’s most advanced plan supports up to 25 users and provides access to all of Regiondo’s features.

Please note that the prices above are starting rates — Regiondo offers custom quotes based on your requirements.

Regiondo offers separate plans to join its reseller network, but doesn’t disclose pricing. If you are interested in exploring reseller partnerships, you must contact the Regiondo team (and pay for this package separately).

3. Beyonk & BookingHound

Next are Beyonk and BookingHound — these sister brands offer solutions for tour operators and attractions managing high-volume ticket sales (respectively).

Beyonk is typically recommended for tour operators to manage bookings. It includes typical tour operator software tools — with a reseller network and advanced features like dynamic pricing — to support multiple business areas, streamline processes, and drive growth.

BookingHound is typically the solution of choice for attractions or activity-based businesses (like trampoline parks or escape rooms) looking to manage and increase ticket sales. This solution includes most of the business management tools available in Beyonk, like inventory management, automated communications, and reporting. It also includes additional features to support high-volume ticket sales, such as capacity management, waitlisting tools, and options to sell memberships.

While both solutions earn rave reviews from customers, some warn of an initial learning curve and note that specific tools, like the reporting dashboard, can be challenging to navigate. However, users say Beyonk and BookingHound customer support is helpful and responsive when you need assistance.

It’s also worth noting that Beyonk and BookingHound both charge moderate booking fees, at 4% per online reservation.

Features

Online booking widgets
Custom checkout workflows
Connections with OTAs & channel management
Reseller network
Inventory management to monitor equipment, facilities & staff
Tools to manage online or in-person payments
Options to cross-sell products & offer add-ons
Options to sell gift cards & issue discount codes
Dynamic pricing
Options to offer free events
Automated customer communications
Content management system
Affiliate codes
Reporting
Analytics from Meta & Google

Also available in Beyonk:

ePOS system
Staff & schedule management
Zapier integrations

Only available in BookingHound:

Online ticketing tools
Capacity management system & waitlisting tools
Options to sell memberships or season tickets
Options to sell merchandise
Customer self-service portals
Questionnaires & digital waivers
Abandoned cart retargeting

Pricing

Beyonk is available at no subscription cost. Instead, they charge 4% booking fees — you can cover these or pass them to the customer.

BookingHound is available for $38/month. This plan also includes 4% booking fees, but the subscription provides access to advanced tools such as waitlisting, digital waivers, abandoned cart retargeting, and more (listed above).

Beyonk & BookingHound also offer custom plans for enterprises.

4. TicketingHub

TicketingHub is another popular all-in-one solution for UK-based teams looking to manage and drive ticket sales. It offers typical booking management features plus inventory management, CRM, and reporting. TicketingHub also supports UK-based and global teams with multi-currency features.

TicketingHub earns a spot on our list for its advanced features and reseller network. It earns a 4.9-star rating, with positive reviews for both ease of use and customer service.

The potential downside of TicketingHub is the booking fees. TicketingHub charges a 3% booking fee, per online reservation. While this isn’t as high as some competitors (who charge variable fees of up to 6%), it can still increase customer costs and impact booking conversions.

When deciding whether TicketingHub is a suitable solution for your teams, consider the prices of your tours and experiences and how booking fees can impact customer costs.

Features

Centralised booking calendar & availability management
Online booking widgets
Channel management & OTA connections
Tools to create tour packages
Options to sell gift cards, vouchers & merchandise
Upselling & abandoned cart retargeting
Reseller marketplace
Native POS
Online payment integrations
Multi-currency features
Inventory management
Native CRM
Reporting
Mobile apps

Pricing

TicketingHub charges 3% booking fees per online reservation — you can choose to cover this or pass it on to the traveller. TicketingHub doesn’t charge monthly subscription fees.

TicketingHub also offers custom enterprise packages for businesses with more than $2 million in annual revenue.

5. TrekkSoft

TrekkSoft is a Switzerland-based brand popular with tour operators in the UK and other European countries. It typically advertises to outdoor adventure businesses, such as zipline companies, ski or snowboarding instructors, rock climbing guides, rafting guides, hiking or trail guides, caving guides, and hang gliding companies.

TrekkSoft earns good reviews for its all-encompassing toolset, global partner network, and user-friendly features. Reviewers say it’s easy to use and get started with (but TrekkSoft also offers helpful training during onboarding). The brand also provides packages for all business sizes, so you never “outgrow” the solution.

Like Regiondo, TrekkSoft booking management software is expensive. It offers a “free” package with hefty upfront costs and pricey monthly subscription options. Despite its higher price than some competitors, it may be worth buying due to its comprehensive features, scalability, and customer support.

Features

Customisable booking calendar
Custom website builder
Booking widgets for existing sites
Availability management
Connections with OTAs & channel management
Partner network to establish contracts with suppliers & resellers
Integrations with payment processing tools (Stripe, PayPal, Google Pay, and Apple Pay)
Payoo (TrekkSoft’s native payment gateway)
Resource management
Reporting
Mobile apps

Pricing

TrekkSoft offers three packages:

Commission (TrekkSoft’s “free” plan): This limited plan includes access to the booking engine, channel management, and integrated payment gateways. TrekkSoft charges an $850 set-up fee, booking fees (5% for website bookings, 3% from OTAs and partners, and a 60¢ fee for offline bookings), and transaction fees (2.5% + 27¢). TrekkSoft also requires a 12-month contract for this plan.
Accelerate ($150/month): This plan grants access to TrekkSoft’s reseller network and more advanced features. TrekkSoft also charges booking fees here: 2.5% for online bookings and 60¢ per offline booking.
Ultimate ($300/month): This is TrekkSoft’s most advanced plan and grants full feature access. You can enjoy the lowest booking fees in this plan: 2% for online bookings and 60¢ per offline booking.

6. Travelotopos

Travelotopos’ strong presence in the UK and premium partnership with GetYourGuide make it a compelling option for tour operators in that region. Tour operators like Travelotopos because it’s extremely easy to use, flexible, scalable, moderately priced, and offers benefits for teams selling on GYG.

Travelotopos provides comprehensive features for managing bookings, resources, and sales channels, making it especially well-suited for businesses looking to grow their online presence. In addition to its GYG partnership, it offers a B2B reseller marketplace and a Google integration so teams can join the Things to do program and sell tours on Google’s (many) apps.

While Travelotopos offers an impressive feature set, it doesn’t receive many customer reviews, so it’s difficult to assess the user experience or gauge how customers like the solution. If you’re interested in Travelotopos, we suggest contacting their team to learn more about the type of support offered.

Features

Online booking engine (supports six languages to sell tours across countries)
Connections with OTAs & channel management
Preferred partnership with GetYourGuide
Booking calendar (with offline reservation management)
B2B reseller marketplace
Resource management
Integrations with major payment gateways, hotel reservation systems, and other business applications like ERPs
Options to offer coupon codes, promotions, and vouchers
Reporting
Mobile apps

Pricing

Travelotopos charges a one-time set-up fee of $270. After that, you pay 3% booking fees for online reservations (from your website or OTAs) and 1.5% fees on agent and reseller bookings. There are no monthly subscription fees here.

7. Tourtek (by Traveltek)

Traveltek is another UK-based company (founded in Glasgow, Scotland) that provides various software solutions for the travel industry. Its tour operator software, Tourtek, includes features to improve booking management and customer experiences. While Traveltek works with various tour and travel experience providers, it is especially appealing for train tours, safaris, and cruises.

Tourtek’s features focus on improving itinerary management, automating processes like managing and updating calendars, and centralising customer data. You can provide real-time details and itineraries for tours, create tour packages, promote your tours and experiences across various sites, accept bookings 24/7, enable customers to make simple online payments, see all reservations in one calendar, manage customer experiences through the day of, and put your best foot forward in all your interactions and initiatives.

However, Tourtek is a slightly more “basic” solution than other competitors on this list. While it offers features to manage operations and a reseller network to promote growth, its toolset is not as competitive as other solutions. Tourtek also doesn’t receive customer reviews, so we can’t assess the user experience or set expectations.

(For these reasons, and the lack of pricing information, we list Tourtek below other recommendations.)

Features

Itinerary management
Booking automation
Online booking portals
Reseller network
Centralised data management
Inventory management
CRM software
Reporting dashboard

Pricing

Traveltek doesn’t share pricing online; contact their team for a custom quote.

8. Ventrata

The last option on our list, Ventrata, is for enterprise-level companies that generate a minimum of $1 million in annual revenue. We mention this option last because it doesn’t work for small or midsize teams — reserved only for larger businesses.

Ventrata was founded in London, England, and it works with tour, activity, and experience providers, event management companies, cultural venues, and attractions. Some of its customers include GoldenTours, Gray Line, Big Bus Tours, Tour Bridge Tours, RATP Group, Merlin Entertainments, and EPIC (The Irish Emigration Museum).

Ventrata is a powerful, feature-rich platform with booking management features, like online booking widgets and channel management, and tools to support high-volume ticket sales, like a ticket POS and self-service kiosks. It also provides various solutions to manage back-office operations, like inventory management, automated invoicing, and reporting.

Users like Ventrata for its robust toolset, ease of use, adaptability, integration capabilities, and helpful customer support. For UK tour operators with high-volume sales, multiple channels, and complex operational needs, Ventrata’s features and scalability may be a good fit.

However, as you might imagine, Ventrata is the most expensive option on our list — by a long shot. Tour operators considering Ventrata should evaluate whether the high cost is justified by its benefits (particularly if you are not a large, global organisation).

Features

Online booking widgets
Channel management & OTA connections
Reseller network
Ticket POS
Retail POS
Self-service Kiosk
Stripe integration
Inventory management
Capacity management & waiting lists
Regulation compliance
Fraud detection
Back-office sales tools
Automated invoicing
Options to sell gift cards
Real-time reporting dashboard with custom reporting
Mobile app (for Android)

Pricing

Ventrata offers three plans:

Standard plan ($550/month, 2% transaction fees): This package includes all core features and 24/7 chat support.
Premium plan ($2,200/month, 1% transaction fee): This package includes more advanced tools like webhooks and custom payment gateways. It also includes a dedicated account manager and guided onboarding.
Elite plan ($5,500/month, 0.5% transaction fees): This plan grants full feature and integration access and includes an account manager.

Ventrata offers a tool on its website to input your yearly revenue and see your suggested plan.

Get started with Bókun today

Bókun emerges as a strong tour operator software for UK companies due to its comprehensive features, strategic partnerships, and cost-effective pricing. Our all-in-one platform consolidates various functions into a single system — eliminating the need for manual processes like spreadsheets — to support operations and take the hassle out of tour booking management.

Our system’s user-friendly design and scalability make it suitable for businesses of all sizes, from small teams to larger companies, and we have over a decade of experience working with tour operators around the globe.

With tools for creating booking websites, managing online bookings, and connecting with various sales channels, including OTAs and our native Marketplace, Bókun helps UK tour operators expand their reach and streamline their operations.

Start a 14-day free trial (no credit card required) and see how Bókun can support your business.

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